The Science & Magic of Colour
Red
Red sits at ~430 THz, the lowest frequency of visible light, and science tells us it's the most physically activating colour we can wear.
Red raises energy, sharpens alertness, and enhances performance. Energetically, red is raw life force. It's the frequency of reclamation, of presence, of taking up space without apology.
Wear red when you're feeling invisible, unmotivated, or like you need to find your courage again.
Orange
At ~480 THz, orange is the frequency of creativity and connection.
Research shows it reduces self-consciousness, encourages social openness, and activates the parts of the brain linked to optimism.
Energetically, orange is pure joy lived in the body. It's playful, it's permission, it's the colour that says stop performing your life and start living it.
Wear orange when you're feeling blocked, numb, anxious, or like you've forgotten how to have fun.
Yellow
Yellow vibrates at ~520 THz and is one of the first colours the human eye processes.
It activates left-brain clarity, supports memory, and stimulates serotonin production.
Energetically, yellow is the frequency of personal power and self-trust. It lives in the solar plexus, the seat of identity and confidence, and it dissolves doubt.
Wear yellow when you're feeling foggy, overwhelmed, doubtful, or like you've lost the thread of who you are.
Green
Green sits at ~560 THz, right at the centre of the visible spectrum, and it's the most restorative colour for the human nervous system.
It lowers cortisol, calms the body, and is clinically linked to faster healing.
Energetically, green is the frequency of the heart. It carries love, abundance, and the quiet certainty that things are growing even when you can't see it yet.
Wear green when you're grieving, burnt out, carrying resentment, or ready to call something new in.
Blue
At ~630 THz, blue triggers the body's parasympathetic response, lowering heart rate, reducing tension, and creating the conditions for focus and calm.
It's the colour most associated with trust and clarity.
Energetically, blue is the frequency of truth and expression. It's the colour of saying what needs to be said and being heard.
Wear blue when you're feeling anxious, overstimulated, unheard, or unclear on what you actually think.